Sponsored Video: Mattel Apptivity - Physical toys for your iPad

Mattel has created a brand new experience for Apple iPad users who love gaming, which is one part app, one part toy. Apptivity allows the use of physical toys such as cars and action figures to be placed and moved on your iPad screen to bring more fun and interactivity to them. Plus they won't even scratch your display due to a special plastic layer applied to them during manufacture. Games that you can use Apptivity toys with include WWE Rumblers, Cut The Rope, Hot Wheel, and even the super popular Angry Birds.

Due to the combination of classic toys and fun iPad games I can see kids loving Apptivity. Plus the diverse toys that can be used should interest lots of different types of children. When you purchase an Apptivity toy you'll also get the app bundled with it for your tablet. Apptivity is compatible with the first generation iPad, iPad 2 and the new iPad. Games and some toys are also available for iPhone and iPad under the Fisher-Price brand. In the UK you can get your hands on Apptivity at Argos, Sainsbury's, Tesco, and Asda, while in the US you can get one from Apple, Walmart, Taget, ToysRus or the Mattel Shop. Plus anyone can order them through Amazon.

Be sure to check out the both videos for a closer look at the Apptivity toys and let us know in the comments what you think. Would you buy one for your kids, or even yourself?

This post is sponsored by Mattel, however the opinions are that of the author.