In this video Canonical reveals its Ubuntu Phone OS which looks fantastic. It features horizontal swipe views and menus which feature favourite and running apps, these make the OS seem much more fluid and minimalistic than others. A stand out feature is search which can pretty accurately determined what exactly you're looking for and give results for everything on the phone and even things such as shopping. Voice commands are also here, support for HTML5 web and native applications. Ubuntu Mobile will work on all sorts of hardware, it supports x86 processors as well as common ARM chips without using Java Virtual Machines. Canonical hasn't revealed any device partnerships yet but Shuttleworth says the first phones could come towards the end of the year or in 2014, so while it's looking like something truly unique, I'm not sure if it be successful enough in this tough market.