BlackBerry's weird new commercial for the Z10
Screen Shot 2013-02-04 at 14.00.37

At the Super Bowl last night BlackBerry debuted a advertisement for its new smartphone, the BlackBerry Z10, and I must say it's a pretty weird way to go about things. Rather than telling potential buyers what it can do BlackBerry decided to show weird things that it can't do, obviously hinting that it can do almost anything plausible  As a potential buyer of a product I would honestly rather know what it can do when compared to the competition not what it can't, this strategy just seems like an odd one to me. However it has got people talking about it, so maybe that was the point.