This week ABC will live-stream shows via its Watch ABC app for iOS devices reports The New York Times. A live button in the app be allow paid cable and satellite customers in New York and Philadelphia areas to watch the streams, which an expansion to six more cities by the summer. This is a attempt to keep up with the quick changing expectations of television viewers. Anne Sweeney, president of the Disney-ABC Television Group said:
We keep a very close eye on consumer demand. We watch how people are behaving with their devices, and we really felt that we needed to move faster.
The live stream won't carry the same advertisements as the TV broadband, but will offer ads similar to the ones found on ABC's website. This is due to the Nielsen Company not being able to measure mobile viewing of live television.
Source: The New York Times