At its event today, Facebook has announced video for Instagram, which they aim is to make video as easy to create and share as possible. Users will be able to tap on a record button in the app to record videos up to 15 seconds long, which will then be published in the main Instagram feed along with photos..
Clearly this is a a reaction to Vine's popularity which is owned by Twitter, and it works almost exactly the same but adds more time, 13 filters which have been made with the help of a video artist according to Facebook, and the ability to choose a thumbnail that will appear in feeds. Also the videos won't loop like Vine.
Kevin Systrom says Instagram videos upload in the background and they can be shared to other social networks, just like photos.
We've worked a ton on making it fast, simple of beautiful.
Systrom said 16 billion photos to date have been shared on Instagram, which have over 1 billion likes in total.