Creating a successful website isn’t all about using the best images and the boldest colours, you need to think about a number of factors that will all contribute to a successful site when they work together. If you have a number of great ideas and great pieces of content on your site, they can all be let down by going one step too far with a modern “gimmick” that just doesn’t fit the style of the overall site. When you design a website, something you might get done by professional agencies such as Dhub or you might try it yourself if you know your way around the ins and outs of websites, you do so because you want to make an impact in the digital space. This is something you quite simply have to be doing today with everyone using the Internet wherever they are, whenever they want to through mobile technology such as tablet computers and smartphones.
The first consideration you should have is over your target market. This is something that is regularly overlooked but is a vital part of a successful business, let alone the website. The layout of the site and the content on it needs to be aimed at the people who know your industry. If you’re selling a professional service, such as accountancy, you want to ensure that you come across as a company or agency who work hard, meet deadlines and have something to offer, encouraging them to hire you. If you talk in a tone that makes you seem unprofessional, they’re likely to go to one of your rivals.
You also need to focus on exactly what you want to achieve from your new or rebranded website. You might be looking to boost sales, you might just want to increase the number of visitors and leads you’re getting through your website; whatever your aims are you need to stick with them and reflect them in your site design and structure. When trying to increase sales, you want to make it easy for visitors to find what they’re looking for so they can make the purchase. If they can’t find it, they’ll go elsewhere and you lose the sale.
Next, you need to think about the content on the site. Thanks to recent search engine algorithm updates, it’s now essential that you have regular, high quality, relevant content going onto the site in the form of news or blog articles, videos, and category content (where applicable), to help improve your search visibility. The higher up the search rankings your site is, the more likely you are to have visitors clicking on your site and employing your services or buying from you.
The fourth tip is to make everything on your site easily locatable. If someone has come directly to your website, it’s because they’ve heard about you and want what you have to offer. If they can’t find it, they’re going to close your webpage and go somewhere else. If you have a number of tabs on the site, make sure that the drop-down options are relatively tidy, (i.e. there isn’t fifty options per tab), so that they can hover on the general topic, click on the specific one and find what they’re looking for.
Finally, make sure that you have a contact form or you mention your email address or phone number so that people can get in touch with you. They might be looking to speak to you regarding the service you offer, a product they want to buy or because they’re interested in getting you – as a knowledgeable person in the industry – to contribute to an industry-specific blog which will help you to gain exposure and show the world your skills. If they can’t find how to get in touch, again, they’re not going to be able to and you’ll be missing out, just like the visitor.