HTC releases first advert featuring Robert Downey Jr.

HTC releases first advert featuring Robert Downey Jr.
htc robert downey jr

HTC has today kicked off its ad campaign starring Robert Downey Jr. to attempt to raise its presence against mobile Giants Apple and Samsung. HTC is spending a whopping $1 billion on the campaign, which is the same as its entire marketing budget for 2012  a company spokesperson told Engadget. The Change campaign is expected run between two and three years, and HTC is obviously hoping the pulling power of Downey Jr. will help them turnaround terrible earning results.