It’s not been the best year for struggling mobile manufacturer BlackBerry. Following a last ditch attempt at success with devices such as the Q10 and Z10, which both had production slashed after disappointing sales, it finally announced the gathering of a new committee to decide what the future should be.
Potentially looking for a sale BlackBerry then decided to reveal BBM for Android and iOS users, in a bid to show investors the value that some aspects of the mobile company had left. But, just after the weekend when the BBM apps failed to launch due to an unofficial leak, reports emerged that a sale of £2.9 billion had been agreed with shareholder Fairfax Holdings. A price like this doesn't actually seem like a lot for a company which used to be the leader of the business mobile market.
So how have BlackBerry users reacted to the news?
It’s not hard to believe that they’d turn to a more successful brand, such as Apple with its new iPhone 5S, to take them away from BlackBerry’s uncertain future. According to statistics from mobile phone recycling comparison site CompareMyMobile.com, this is a strong possibility.
Before the release of the new iPhone 5S and 5C last week, Blackberry trade-ins made up just 10.27 percent of all trade-ins on the site. But on the Monday after the opening weekend, BlackBerry’s trade-in market share had leaped to 20.3 percent. The site say that it’s extremely unusual to see such large activity with the brand within a short space of time.
Due to the timing of such activity on CompareMyMobile, experts believe this strongly indicates BlackBerry users selling old models for cash towards a shiny Apple upgrade – an understandable move when no one really knows what BlackBerry will do next.
Within same timeframe, Apple’s trade-in share actually decreased from 40.09 percent to 30.2 percent according to the site, as other brand users traded-in to upgrade. On the iPhone 5S release day the site only saw a 120.25 percent rise in valuations which, although is still increase, it nothing compared to the 367.57 percent boom after the iPhone 5 reveal.
This leads site experts to believe that loyal Apple fans aren’t upgrading to the iPhone 5S in as big a numbers as usual. Of course some could still be trapped in those dreaded 24-month contracts that come with the iPhone 5, but following critic complaints that the 5S isn’t as revolutionary as an upgrade should be its safe to say Apple may have lost some loyal fans too.
Luckily in this case it doesn’t seem to be a huge problem for the smart technology monster that is Apple, with nine million iPhone 5S and 5C devices flinging off the shelves within the first three days of release.
We’re willing to bet that losing loyal fans isn’t a trend Apple will want to keep up though – as if there’s one thing BlackBerry’s demise shows it’s that there might only be a few years between absolute success and a total downfall.
What should Apple do to ensure their future doesn’t pan out in the same way as BlackBerry? Let us know in comments below.