Disney has today launched a free app in the US called 'Disney Movies Anywhere' which gives users access to all the digital movies they've purchased from the company plus options to buy new ones from the web. The app which is compatible with iPhone, iPad and iPod touch is integrated with Apple TV and iTunes so any Disney movies customers have purchased through iTunes will sync with the app. Special DVDs and Blu-Rays of Disney, Pixar, and Marvel movies which come with a code on the packaging will also be compatible with the app. As a bonus, for a limited time Disney is offering a free digital copy of The Incredibles to anyone who activates the app and links it with their iTunes account.
The app also gives users control of what movies can be accessed. Parents will be able to use the MPAA rating to control which movies their kids can access on any given device. For example anything over PG-13 could be blocked.
Right now the app is only available within the US, so if that's where you are you can download it here.