Freelancer In The Social World? Read This.
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So, you’ve got the skills. You’re heavily into the world of Social, and it’s paying off, big time. You’re going to go freelance, because god only knows some companies need all the help they can get. Congratulations on making that big move into working for yourself! But steady on, first you need to get the lowdown on everything you need to know about going solo. Don’t Quit Your Day Job

Unfortunately, it’s very unlikely that the stream of work you’ll be getting will equate to a full salary. Even if it’s does, there’s absolutely no guarantee that this will remain at all stable. Things may be good now, but in six months, when you’ve got the Facebook fan base built, you’ve suitably analysed the followers across all networks, and scheduled appropriate posts as necessary, you may feel the work starts dying down. Or perhaps a client only wants help in implementing a strategy and then wants to handle things independently from there? That’s where things can get tricky as you find you’re slowly pushed out of the payroll. Although arguably the more business you do, the better your reputation gets and the more revenue you can generate from new leads, it doesn’t always work this way. Better to be safe than sorry and treat this endeavour as a bit of extra pocket money, unless you’re willing to throw yourself into a full-scale business. It’s better that than counting your chickens too soon and losing your main source of income.

Don’t Be Afraid To Take What You’re Owed

If you’re getting a job done on time for somebody, don’t be afraid to expect them to pay you on time, either. Of course, every now and again, people make mistakes and simply forget, especially if they’re working in a business environment where often several people need paying at once. But sometimes, people flat out refuse, and it can be really difficult if you’ve not got a formal contract to force them to pay it. As a preventative measure, you should take a look at Taylor Rose’s Guide To Small Debt Disputes, to keep yourself savvy.

Keep An Eye On Trends In The Industry

It won’t look very professional if the people hiring you are having to do your job for you. You’ve been hired at the very least because they don’t have the time, but probably because they assume you’ve got expertise that they just don’t, too. If there have been major developments in the Social World, or there’s something you need to catch up with, make sure you’re in the loop. It will benefit you – and your bank balance – in the long run. In this fast-paced industry, we never stop learning.

Make Sure It’s Legit

The last thing you want to happen is to get yourself done for tax evasion. It can be tempting to attempt to let things slip through the net, and putting things through cash-in-hand from time to time to avoid paying taxes can seem like a good idea – until you get caught. Best to let the taxman know you’re self-employed, and any other relevant bodies that you know should be involved. As a courtesy, depending on your regular job, you should probably let your bosses know as well. As a rule, don’t steal any business directly from them, and don’t work on your own stuff on their time.


Going freelance is still very much an ideal thing to do, because it can provide some much needed extra cash in these difficult financial times. But before you rush into making it anything permanent, you need to think long and hard. Good luck!