Could Google’s latest innovation drive profits upwards?

Could Google’s latest innovation drive profits upwards?
google self-driving car 2014

Now and again, search giant Google tend to bring out a prototype for a product which astounds many of their observers. This time, their latest creation is a self-driving car, which could change the face of motoring if it were ever to go into mass production. The prototype has two seats, no steering wheel and reaches a top speed of 25mph, which might not be much use on a motorway! Earlier this week, Google said that all being well, the car would be built and tested in Detroit, a city synonymous with motoring. Around 200 of the vehicles will be tested and, if it is deemed a success, it would be rolled out worldwide. Google’s determination to crack this market shows that, at least, their sense ambition is still intact.

The wheel deal?

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Following its announcement to the business world, shares in Google in the US rose by 2.4% a couple of days ago. This shows that there is some degree of confidence in their ability to make the self-driving car work, although it might be something of a diversion from their core businesses of search and its Android smartphone operating system.

Nevertheless, it would be interesting to see how the self-driving car actually does. Early videos suggest that it could make driving greener and safer, something which will appeal to a lot of cautious motorists. However, there is a possibility that early models could cost a bomb, which might have a negative impact on sales figures!