Björn Borg's incredible fashion show inspired by gaming

We all know what fashion shows look like, but this has got to be one of the most unique in a long time. In some rather awesome caves on an island in Stockholm, Swedish Fashion brand Björn Borg in collaboration with Creative Show Director Bea Åkerlund gave the audience an awesome game-inspired runway show.


As well as showing off the SS15 Björn Borg fashion, it was also done as a teaser for the first Björn Borg computer game called "First Person Lover" which is seeing a worldwide release in January 2015. You can take a look at clips from the show in the video above which features models wearing masks that look like the avatars of the upcoming game.

Björn Borg gaming fashion ss14

Björn Borg Head of Design James Lee said "Gaming and digital animation has a great impact on fashion today and we wanted to pick up on this in the collection and show. Bea Åkerlund has caught the idea of our game, to create some more love in the world, in a fantastic way. We are really exited to show a teaser of the collection and the game to the fashion world."

The Björn Borg First Person Lover computer game will launch in January 2015 along with the Björn Borg SS15 collection. For more information and to shop the brand visit