An innocent girl playing or something darker? Imagine this scenario happening 17,000 times per day. World Vision has teamped up with Don't Panic to create the above video that highlights the under-five child mortality to get people taking action for all children dying from preventable causes. During World Vision’s Global Week of Action, millions of people across the globe show leaders that they want to see the end of extreme poverty, preventable deaths, hunger and violence against children within the next 15 years. “With the Millennium Development Goals (MDGs) expiring at the end of the year and leaders meeting at the UN to discuss the next set of development goals, we have a once-in-a generation opportunity to accelerate progress and end the preventable deaths of children in the next 15 years,” said World Vision’s Director of Global Campaigns, Andrew Hassett.
“We will only reach that objective if the most vulnerable and hardest to reach children are counted, heard and reached. Those are the children who live in war, fragility and instability. They don’t have a birth certificate, can’t access healthcare services and are dying from wholly preventable causes like pneumonia, diarrhoea and malaria.”
Taking inspiration from the style of classic Caravaggio paintings, the video creates an eerie yet hopeful feeling.
“We want the viewer to be confronted and shocked when they are faced with a young girl thinking about her future. We want the video to prompt them to take action,” said Andrew.
What happens next? This is up to you. Visit https://www.wvi.org/gwa to find out more.