As spotted by MacRumors, Apple has begun selling third-party Apple Watch accessories in its retail stores, the first being Nightstand by ElevationLabs which retails for $29.95. The Nightstand takes advantage of the upcoming mode in watchOS 2 that allows you to lay your Apple Watch sideways to turn it into an alarm clock. The Nightstand matches the Sport bands colours, so will come in blue, green, pink and white.

According to a sources speaking to Mac Rumors this is the only third-party currently on sale in Apple stores however more may appear in September.

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